World Vision - ECFA ProfileYou can see that for 2011, their total expenses were $1,079,055,000, broken down like this:
- Program: $927,153,000 (85.9%)
- Administrative: $50,200,000 (4.7%)
- Fundraising: $101,702,000 (9.4%)
(I confess, I didn't know that World Vision was a billion-dollar organization prior to writing this post.)
In a perfect world, these organizations wouldn't need to spend anything on fundraising. It would be nice if that $100 million could be spent directly on meeting needs. But the truth is that without the emails and letters, people would forget about the work that these organizations are doing; like it or not, some fundraising is necessary.
So if you get a solicitation from an organization that sounds good, but you're not familiar with it, check it out on ECFA. It's a quick way to help ensure you are giving wisely.
Note: Just because an organization is not a member of the ECFA, that doesn't mean it isn't a trustworthy organization. Some organizations may be too small to justify the audit & reporting requirements.